If you happen to learn, pay attention, talk about & debate professional wrestling on-line, you already know who Jade Cargill is. You’ve watched some or all of her 60 match undefeated streak on Dynamite & Rampage. You’ve additionally most likely seen or been a part of an argument about how inexperienced she is within the ring, whether or not she’s charismatic sufficient a presence to justify the push AEW gave her, and if WWE is the proper place for her.
However if you happen to’re somebody who solely watches WWE tv, or are the elusive “informal” wrestling fan? There’s a good probability the previous TBS champion by no means crossed your radar.
For the previous couple weeks, we’ve been listening to in regards to the massive plans WWE has for Cargill. Clearly, the corporate see’s a star within the 31 yr previous former health mannequin — and believes they may help her turn into a much bigger deal than even AEW’s companions at Warner Bros Discovery may.
Whereas it’s solely been a number of hours since they introduced Cargill’s signing, they’re off to begin proving it.
Begin with the announcement itself. For one factor, WWE doesn’t make an enormous deal out of most signings. Making her arrival information in any respect differentiates Jade from most of their incoming expertise. Giving ESPN that first places her in a uncommon group with names like Cody Rhodes or Olympic gold medalists, and ensures phrase of her resolution pops up in locations a dust sheet report by no means would.
Inside the world of wrestling, WWE has their “Breaking Information” banner out on their very own web site heralding Cargill placing pen to paper…
On the identical time, quite a few company companions & members of Crew WWE have shared the information, spreading it additional and rallying the trustworthy (a few of whom a pair weeks in the past most likely held Jade up for instance of what they didn’t like about Tony Khan’s fed):
I may throw out a bunch of cliches to explain simply how good @Jade_Cargill is and her ridiculous potential, however every little thing she does speaks volumes on her personal.
It will likely be an absolute pleasure to observe her shine on the brightest stage.
— Matt Camp (@TheMattCamp) September 26, 2023
Their internet groups are already constructing anticipation for a few of these “excessive precedence” plans we’ve been listening to WWE has for Jade…
… and hyping her arrival at their Orlando, Florida Efficiency Middle in a approach that additionally teases a debut that would occur as quickly as tonight’s episode of NXT (my cash’s on a video hyping her signing there and an look at No Mercy this Saturday, however we’ll see):
Along with all this promotion benefitting Cargill and her new promotion, it additionally furthers an thought they began pushing when Rhodes returned to WWE: that AEW isn’t competitors, it’s a stepping stone to the massive time.
All of that’s sound technique. But it surely additionally relies on their turning Jade into the star she’s being offered as proper now.
This presentation is a good first step. We’ll see how they do with the trickier remaining ones within the months to return.